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Our Mission

To bring equal career opportunities to the leading industry for women and a leading industry in diversity.

In doing so, we create financial stability for a workforce that is larger than Police Officers & Doctors. (That's right, there are more Hairstylists in the US than P.O's and Dr's). Ultimately, we aim to raise the tide of the industry that fuels our economy but is overlooked. 90% of Hairstylists are female, 66% of Barbers are Black and Latinx, yet the industry continues to be seen with a heavy stigma as a "fall back career".

Forum Page

Our Mission

To bring equal career opportunities to the leading industry for women and a leading industry in diversity.
In doing so, we create financial stability for a workforce that is larger than Police Officers & Doctors. (That's right, there are more Hairstylists in the US than P.O's and Dr's). Ultimately, we aim to raise the tide of the industry that fuels our economy but is overlooked. 90% of Hairstylists are female, 66% of Barbers are Black and Latinx, yet the industry continues to be seen with a heavy stigma as a "fall back career".

We stand for...

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Intention

At HANDSOME, we know success is not random. Success is achieved by acting with intention. We commit to the knowing that we are creators of our experience. Being intentional is the foundation to the creator mindset at HANDSOME.

Authenticity, creativeness, problem solving and thought leadership are all achieved through bringing intention not just in our day to day, but moment by moment.

We commit to being intentional in every aspect of our lives, because without intention each of our values may fall flat:

  • In our careers and how we interact with colleagues,
  • How we serve our industry,
  • Build revolutionary products, and
  • Incorporate levity in our culture

We intend to uplift your unique story and create democratized access to education and growth. We bring intention into our personal lives and our commitment to the advancement of the whole.

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Diversity & Inclusion

HANDSOME is the representation of the underdog and we serve the advancement of every individual in the fields of beauty and barbering. We honour the stories, expressions, and passions of all professionals.

In Service: We stand up and show up for the advancement of all beauty and barber pros.

In Community: We celebrate differences, uniqueness, quirks and invite everyone to show up as the fullest expression of their self.

In Our Team: We don’t try to make you Handsome. We expect your authentic self every day. Our team makes us HANDSOME!

In Inclusion: We unleash the power of diversity. We strive to foster belonging and empowerment.

In Learning: We continue to acknowledge, respect, include and learn from all life experiences and backgrounds.

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Holism

HANDSOME recognizes we cannot exist independent of the whole, that we are an interconnected eco-system working toward one common goal and under one shared understanding, that: together we rise.

At HANDSOME, we recognize:

  • We are a team.
  • Individuals are complex and are a result of the sum of their individual parts.
  • We cannot accomplish this mission alone.
  • One cannot exist independently of the whole but should each be recognized as a whole person contributing to the greater picture.
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Greatness

HANDSOME is committed to setting and maintaining the Gold Standard on how we conduct ourselves as a company and as bastions of excellence in the beauty and barber industry.

We set the bar high in everything we do. We train hard, we listen objectively, and we show up for our team. Great accomplishments happen when no one is looking.

We show up in the Pursuit of Greatness every day in order to:

  • Develop and lead our community
  • Set the Gold Standard for the Industry in trust, impact and data
  • Persevere against the odds
  • And represent the success of the underdog

As Seen In

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Awards

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